Case Study: Shoprite’s Digital Transformation in African Retail
Shoprite Holdings, Africa's largest food retailer, has embarked on an ambitious digital transformation journey to adapt to changing consumer behaviours and technological advancements in the African market. With over 3,152 stores across Africa and more than 152,000 employees, Shoprite has positioned itself as a leader in leveraging digital technologies to enhance customer experience and operational efficiency (Enterprise Africa, n.d.).